Optimize your lead generation efforts and drive higher conversion rates.
Elevate your marketing strategy by connecting with Lab Manager’s engaged audience through our comprehensive Lead Generation services. From premium lead campaigns to custom infographics, resource guides, and eBooks, we offer a range of tools designed to capture the attention of our readers and generate high-quality leads that drive your business forward.
Standard Lead Campaign
Identify warm leads from Lab Manager’s audience of decision-makers with your provided content.
You’ll receive:
1-3 landing pages on LabManager.com website developed by LM team
1-3 advertiser-provided resources (white papers, app notes, case studies, infographics, or eBooks), reviewed by the LM team prior to development
Promotion across LM digital media channels
Weekly lead reporting with full contact information
Pay per lead delivered
Marketing-Qualified Lead Campaign (MQL)
Capture high-interest leads from Lab Manager’s audience of laboratory leaders and decision-makers.
You’ll receive:
Qualify your targeted audience by geography or industry
1-3 landing pages on LabManager.com website developed by LM team
1-3 advertiser-provided resources (white papers, app notes, case studies, infographics, or eBooks), reviewed by the LM team prior to development
Promotion across LM digital media channels
Weekly lead reporting with full contact information
Pay per lead delivered
Enhanced Marketing-Qualified Lead Campaign (MQL+)
Our most targeted pay-per-lead option for capturing qualified leads with a genuine interest in your product(s) or service(s).
You’ll receive:
Include 1 required marketing opt-in checkbox on landing pages
Qualify your targeted audience by geography or industry
1-3 landing pages on LabManager.com website developed by LM team
1-3 advertiser-provided resources (white papers, app notes, case studies, infographics, or eBooks), reviewed by the LM team prior to development
Promotion across LM digital media channels
Weekly lead reporting with full contact information
Pay per lead delivered
SQL Email CampaignAdd-On!
Let us nurture your leads! Add an SQL Email Campaign and we will follow up on leads that converted on an existing lead-generation campaign with the goal of identifying sales-qualified leads
You’ll receive:
Follow-up email developed by LM team with advertiser’s preferred CTA (ex. “get a demo”)
Advertiser-provided value-add content to include in the email to help entice readers
Expectation of identifying 5% of lead pool as interested in taking further action
Campaign runs until lead goal for pre-existing lead-gen campaign is achieved
Lead Generation example gallery
More opportunities to attract new audiences
Digital Summits
Surveys
Webinars
Build something custom
Engaging your audience is just one piece of the puzzle. We will work with you to design a cross-platform, multi-dimensional campaign that hits the mark.