Market Research
Unlock Buyer Insights, Drive Smarter Decisions
Tap into our engaged scientific audience to fuel your strategy and generate qualified leads!
Get the answers you need by working with our team to create a custom survey, or learn about the purchasing plans of your target audience by accessing results from our annual purchasing trends surveys.
Purchasing Trends Surveys
Published twice per year, these surveys identify specific purchasing plans for our audience members for a wide variety of instruments.
You’ll receive
- RData by product category with demographics
- RExecutive Summary produced by our marketing team rounding up key results and highlights
- RFull contact information and individual response data upon survey completion (avg. 50 high-quality leads per product category)
Survey data captures
- RKey industry metrics including brand loyalty, instrument types, and numbers of instruments per lab
- RImportant insights into product usage, including service, maintenance, and training
- RReaders' purchasing influences, including features and benefits of value
Survey will cover key products in the following categories
- RAnalytical Instruments
- RBenchtop Instruments
- RInformatics
- RLab Automation
- RLife Sciences Equipment
- RSafety Equipment/PPE
- RSample Preparation Products
Custom Surveys
Our targeted Custom Surveys focus on identifying insights from your target consumers and generating high-quality leads.
- RPerfect for audience insights/analysis, market research, product development research, gauging brand sentiment, and more
You’ll receive
- RSurvey developed by our PhD science writing team with advertiser input
- RDesign adjusted to your branding, or opt for a more immersive feel by using Lab Manager‘s branding
- RSurvey published directly on LabManager.com for maximum visibility
- RUp to 20 survey questions + general demographic questions
- RPromotion across our digital channels for up to 3 months
- RSurvey data and insights
- RExecutive Summary rounding up results and highlights
- RLab Manager-provision of a survey incentive to boost lead capture
- RFull contact information of all respondents along with individual responses (avg. 50 leads)
Survey example gallery
More opportunities to attract new audiences
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Digital Summits
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Lead Gen - Custom
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