Optimize your lead generation efforts and drive higher conversion rates.
Elevate your marketing strategy by connecting with Lab Manager’s engaged audience through our comprehensive Lead Generation services. From premium lead campaigns to custom infographics, resource guides, and eBooks, we offer a range of tools designed to capture the attention of our readers and generate high-quality leads that drive your business forward.
Premium Lead Campaigns
Reach Lab Manager‘s audience with premium content like white papers or case studies, or let us create custom resources for your campaign.
Choose from Marketing-Qualified Leads (MQL) or Geo-targeted Marketing-Qualified Leads (MQL+)
Provide ready-to-promote lead content, or work with our team to enhance existing content with added value
You’ll receive:
2-3 Custom Landing Pages developed by our science writers and marketing experts on LabManager.com
Comprehensive promotion across our digital media channels
Drip email to convert landing page viewers into leads
Lead targeting and filtering available
Content consultation and creation available
Goal of 50 marketing-qualified leads (MQL)
Weekly lead reporting with full contact information
Custom Infographic
Work with our expert creative team to create a fully custom infographic.
Bespoke, graphic-led solution tailored to your targeted audience segment and goals
Bold, interesting visuals designed to be captivating and highly shareable for lab managers
You’ll receive
Custom infographic (500-1,000 words) developed by our science writers
Modified customer-provided or stock images to meet your infographic’s style
Up to 3 original images/product drawings
Up to 3 rounds of revision
Custom landing page developed by our science and marketing teams
Drip email campaign to convert landing page viewers
Additional custom images and revision rounds available
Print spread in Lab Manager magazine available
Goal of 75 marketing-qualified leads (MQL)
Weekly lead reports with full contact information from downloads
Lab Manager Resource Guides – Co-Sponsorship
Be a part of Lab Manager‘s scheduled instrument- and industry-specific guides covering current purchasing trends and best practices.
Topic list strategically developed by expert editorial, creative, and marketing teams to ensure maximum relevance and interest across our audience
12 monthly topics to choose from, outlined in our 2025 editorial calendar.
You’ll receive
Spotlight promoting your product or service in your chosen resource guide
Your company bio on the partnership page of the resource guide
Your logo on the custom-developed promotional landing page on LabManager.com
Promotion across our digital channels to reach high-quality leads
Goal of 50 marketing-qualified leads (MQL)
Weekly lead reports with full contact information from downloads
Tailored eBook
Create a tailored eBook that showcases your expertise by repurposing existing content combined with a custom foreword. This exclusive offering features both advertiser-provided material and relevant Lab Manager content, ensuring a comprehensive and engaging read.
Curated with the best existing content available to convert your targeted audience segment into leads
Maximum brand interest and authority with your branding + Lab Manager‘s
You’ll receive
A comprehensive eBook developed by our science writing team
One original introduction
Incorporation of existing advertiser-provided content and Lab Manager content
Custom landing page developed by our science and marketing teams on LabManager.com
Targeted promotion across Lab Manager‘s digital channels to reach high-quality leads
A drip campaign to convert landing page viewers
Goal of 75 marketing-qualified leads (MQL)
Weekly lead reports will full contact information from downloads
Custom eBook
Create a one-of-a-kind resource with our Custom eBook offering. These exclusive eBooks combine refreshed existing content with new, custom materials to deliver a high-value, lead-generating piece that your audience segment will love.
Full collaboration with our expert science writing team to develop an eBook that truly resonates with your targeted audience
Comprehensive eBook that will withstand the test of time
You’ll receive
Custom eBook developed by our science writing team and geared to your audience’s needs
One original, custom introduction
Up to 3 pieces of additional custom content developed by our science writing team. Choose from any combination of our eBook content options:
Whitepaper (700-1,000 words)
Q&A article (up to 1,300 words max)
Custom infographic (1 page with tailored graphics and custom copy; options extend to graphical decision trees, flow charts, etc.)
Chapter compilation (up to 5 pages; mixed advertiser content; assembled from many sources and edited to produce consolidated messaging; our team to assist with curation and imagery)
Additional custom content pieces available
Incorporation of existing advertiser-provided and Lab Manager content where relevant
Development of custom landing page with advertiser logo to promote eBook on LabManager.com
Targeted promotion across Lab Manager‘s digital channels to reach high-quality leads
Goal of 100 marketing-qualified leads (MQL)
Weekly lead reports with full contact information from downloads
Lead Nurturing Email CampaignAdd-On!
Let us nurture your leads! Add a Lead Nurturing Email Campaign onto any Lead Generation product. We will follow up on leads generated through your campaign with a custom, targeted nurturing drip to identify sales-qualified leads.
You’ll receive
- Follow-up email developed by our science and marketing teams with your preferred CTA (book a demo, get more info, etc.)
- Advertiser-provided value-add content to include in the email to help entice readers
- Expectation of identifying 5-10% of lead pool as interested in taking further action
- Campaign runs until lead goal for pre-existing lead-gen campaign is achieved
Lead Generation example gallery
More opportunities to attract new audiences
Digital Summits
Surveys
Webinars
Build something custom
Engaging your audience is just one piece of the puzzle. We will work with you to design a cross-platform, multi-dimensional campaign that hits the mark.