Establish Your Brand’s Expertise, Engage With a Relevant Audience, and Drive Business Growth.

Reach your targeted audience with a sponsored or custom resource guide that will deliver on your marketing goals. Sponsor a resource guide from dozens of instrument, industry, or solutions-based categories, or commission a fully custom resource guide created by Lab Manager’s Editorial and Creative teams.

Sponsored Resource Guides

Sponsor Resource Guides from dozens of instruments, industry, application, or solutions-based categories:


Multisponsored: Be a part of Lab Manager‘s scheduled instrument- or industry-specific guides on instrument purchasing and best practices.


On-demand: Exclusively sponsor an existing, planned, or custom Lab Manager Resource Guide to blend your product- and solution-focused content.

Custom Resource Guides

Commission an resource guides on a topic of your choosing:


You pick the message you want to deliver and the Lab Manager team will bring it to life by blending your content with custom articles and product/solution-based advertorials.


All custom resource guides include a lead nurturing email campaign, providing you with the opportunity to move contacts further along the sales funnel.

You Receive

  • Full contact information for all downloads
  • Branding on landing page and promotional materials
  • Large product display and “Learn More” button

Enhance Your Program

  • EIncrease your market visibility or nurture your clients with an automated drip eBlast promoting your product or service.

Resource Guides Example Gallery

More Opportunities to Attract New Audiences







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