Maximize your impact with laser-focused email marketing.
Drive results with Lab Manager‘s behavioral targeting techniques. Our ability to track the content our audience engages with allows us to target eBlasts to those who have demonstrated a recent interest in your chosen subject area.
Direct email audience
Build a checklist to custom target your email promotion!
Direct email options
Standard Targeted eBlast
Gets your message out to a large audience in a single send. eBlasts are delivered to segments of our subscribed contact list, matching your selected product categories and geographic requirements.
Great for product announcements, events, and promotions.
Premium Targeted eBlast+ Leads
Elevate your outreach with our premium eBlast service, offering enhanced precision in targeting. Capture valuable leads from those who engage with your eBlast.
Ideal for high-impact product launches, exclusive events, and strategic promotions.
Ensures your message reaches a highly relevant and engaged audience.
Averaging 16 clicks per send, this option is perfect for converting audience engagement into valuable business opportunities.
23%
Average open rate
Targeted eBlasts
1.5%
Click-through rate
Targeted eBlasts
Enhance your program
- ERefine your campaign by adding job title targeting, available for both Standard and Premium eblasts. This enhancement ensures your message reaches the most relevant decision-makers for maximum impact.
Standard Drip Email Campaigns
Reach a targeted audience of lab professionals when they demonstrate interest in your topic. Drip emails are delivered individually to readers as they engage with related content on LabManager.com during a set campaign period.
Great for educating high-interest readers about your products and progressing buyers through the sales funnel
Premium Drip Email Campaigns+ Leads
Maximize your audience engagement with a campaign designed for impactful and consistent results. Capture valuable leads for those who engage with your email.
Ideal for sustained outreach and converting interactions into meaningful business opportunities
Reach highly interested readers on their timeframe
Average of 75-100 emails sent per month
37%
Average open rate
Drip campaigns
12-15%
Click-through rate
Drip campaigns
Direct email example gallery
