Optimize your lead generation efforts and drive higher conversion rates.
Promote a new product, drive engagement with existing offerings, or share educational content through a pay-per-lead campaign. Tell us your goals and target audience, and we’ll build a strategy to deliver high-quality leads aligned with your objectives.
Three options for lead generation:
Nurture Leads: Warm leads who’ve shown interest by downloading your content — perfect for building relationships and moving them down the funnel. (Most popular option.)
Marketing-Qualified Leads (MQLs): Engaged prospects who’ve downloaded your content and opted in to hear more from you — ideal for targeted email marketing.
Sales-Qualified Leads (SQLs): Hot, high-intent leads who meet your custom criteria — ready for a sales pitch, call, or demo.
Lead types:
Nurture Leads
Nurture Leads: Region Specific
Nurture Leads: Industry Specific
Marketing-Qualified Leads
Marketing-Qualified Leads: Region Specific
Marketing-Qualified Leads: Industry Specific
Sales-Qualified Leads
Sales-Qualified Leads: Region Specific
Sales-Qualified Leads: Industry Specific
Sales-Qualified Leads: Region/Industry Specific, Double Opt-In
All lead campaigns include:
1-3 landing pages on LabManager.com developed by LM team
1-3 advertiser-provided resources (white papers, app notes, case studies, infographics, or eBooks), reviewed by the LM team
Promotion across LM digital media channels
Weekly lead reporting with full contact information
Client pays per lead delivered
Easy process:
1. Connect with your account executive to define your lead goals and target audience.
2. Send us the content you want to promote, and our team will do the rest.
3. We’ll promote your landing page(s) across Lab Manager’s channels using proven marketing strategies.
4. Leads are delivered weekly until your campaign reaches its target.
Lead Generation example gallery
More opportunities to attract new audiences
Digital Summits
Surveys
Webinars
Build something custom
Engaging your audience is just one piece of the puzzle. We will work with you to design a cross-platform, multi-dimensional campaign that hits the mark.