Enhance brand visibility and generate valuable leads.

Native Advertising with Lead Generation

Combine native advertising with lead generation in these impactful packages sure to resonate with our audience of laboratory decision-makers.

Native Ads + Leads Options

Tell Your Story (Featurette)

Tell your story with a lead-generating custom featurette package: A custom resource and landing page; print & digital amplification with editorial context

You receive

Short (1-2 page) lead gen resource custom developed by our team with the needs of your target audience in mind, gated behind a custom landing page
Editorial On-Demand Article that is search-engine optimized, with your lead gen article lazy-loaded to drive clickthrough
1/2 page teaser with a QR code to your landing page in a print/digital issue of Lab Manager magazine
Expected promotion period of 3 months
Goal of 25 global leads

Tell Your Story (Special Feature)

Tell your story with a lead-generating Special Feature package: A custom article and landing page; print & digital amplification with editorial context

You receive

In-depth custom lead gen article (PDF) highlighting your solutions or expertise, developed collaboratively by our science writing team with the needs of your target audience in mind
Optimized custom landing page
Related Editorial On-Demand Article that is search-engine optimized, with your lead gen article lazy-loaded to drive clickthrough
Placement of a high-visibility 2-page print teaser including the Editorial On-Demand Article and campaign callout with a QR code to your landing page in a print/digital issue of Lab Manager magazine
Expected promotion period of 6 months
Goal of 50 global leads

Big Picture

Custom content series combining branding, thought leadership, and lead generation

You receive

Ask the Expert - Custom Q&A article with your product expert, published in one issue of LM magazine (36,000 subscribers) and on LabManager.com
2x Editorial On-Demand Articles to frame and support the series
Option to include your own provided article in the series
Integration and promotion of 2-3 of your provided lead-generating resources
Category Banner Ad (300x600) run-of-site on LabManager.com and exclusively on your series
12-month Drip Email campaign
12 months of digital promotion
Goal of 100 global leads