Lead Gen – Packages
Your Direct Line to Decision-Makers
Pair branded content with targeted promotion to generate high-quality leads. Choose from flexible campaign formats designed to engage lab professionals and showcase your solutions.
Custom Lead Gen Article
In-depth custom lead gen article highlighting your solutions or expertise, developed collaboratively by our science writing team with the needs of your target audience in mind
You’ll receive
Custom article to be gated and used for lead generation, developed with our science writing team
Optimized custom landing page published on LabManager.com and promoted via digital channels
Includes a polished PDF graphic layout of the lead gen content with your branding and call to action for distribution following the campaign
Up to 6 months promotion
Goal of 50 global leads
Custom Infographic
Work with our expert creative team to create a fully custom infographic.
You’ll receive
Custom infographic (500-1,000 words) developed by our science writers
Modified customer-provided or stock images to meet your infographic’s style
Up to 3 original images/product drawings
Up to 3 rounds of revision
Published on LabManager.com and promoted via digital channels
Print spread in Lab Manager magazine available
Up to 9 months promotion
Goal of 75 global leads
Tailored eBook
A topical resource guide (eBook) developed by LM’s science writing team
You’ll receive
Includes a custom introduction that contextualizes and tailors messaging to the Lab Manager audience
Incorporates existing LM or advertiser-provided content (app note, white paper, infographic, article)
Custom landing page on LabManager.com
Promotion across our digital channels to reach high-quality leads
Up to 9 months promotion
Goal of 75 global leads
Custom eBook
New eBook custom developed collaboratively by LM team to suit advertiser’s goals with custom content and optional existing content
You’ll receive
Custom Content: 1x original introduction, and up to 3 pieces of additional custom content developed collaboratively by LM team. Custom content options include:
Whitepaper (700-1,000 words)
Q&A article (up to 1,300 words max)
Custom infographic (1 page with tailored graphics and custom copy; options extend to graphical decision trees, flow charts, etc.)
Chapter compilation (up to 5 pages; mixed advertiser content; assembled from many sources and edited to produce consolidated messaging; our team to assist with curation and imagery)
Optional incorporation of 2-3 advertiser-provided resources (app note, white paper, infographic, article) and/or existing content from LM
Custom landing page on LabManager.com
Promotion across our digital channels to reach high-quality leads
Up to 12 months promotion
Goal of 100 global leads
Lab Manager Resource Guides – Co-Sponsorship
Sponsorship of a LM-produced resource guide selected from our Editorial Calendar
Topic list strategically developed to ensure maximum relevance and interest across our audience
Spotlight promoting your product or service in your chosen resource guide
You’ll receive
Your company bio on the partnership page of the resource guide
Your logo on the custom-developed promotional landing page on LabManager.com
Promotion across our digital channels to reach high-quality leads
Up to 6 months promotion
Goal of 50 global leads
NEWContent Cascade
One webinar fuels three months of content and lead generation. Our team does the heavy lifting, so you
get maximum return on your content with minimal effort!
You’ll receive
A high-impact, custom webinar with detailed reporting
A long-form whitepaper derived from the webinar content
An infographic summarizing key insights
Each asset published as fresh, gated resources in the following months
Up to 6 months promotion
Goal of 100 leads
Lead Generation example gallery
More opportunities to attract new audiences
Digital Summits
Surveys
Webinars
Build something custom
Engaging your audience is just one piece of the puzzle. We will work with you to design a cross-platform, multi-dimensional campaign that hits the mark.