Lead Generation – Pay-Per-Lead
Flexible Pay-Per-Lead Campaigns Tailored to Your Goals
Promote a new product, drive engagement with existing offerings, or share educational content through a pay-per-lead campaign. Tell us your goals and target audience, and we’ll build a strategy to deliver high-quality leads aligned with your objectives.
9K
Total leads generated for client programs in 2025
Options for Lead Generation:
Nurture Leads: Warm leads who’ve shown interest by downloading your content — perfect for building relationships and moving them down the funnel. (Most popular option.)
Marketing-Qualified Leads (MQLs): Engaged prospects who’ve downloaded your content and opted in to hear more from you — ideal for targeted email marketing.
Sales-Qualified Leads (SQLs): Hot, high-intent leads who meet your custom criteria — ready for a sales pitch, call, or demo.
Generate High-Quality Leads from Lab Decision-Makers
Turn your whitepapers, case studies, and resources into actionable leads. Lab Manager connects you directly with the decision-makers searching for solutions so you can capture interest, qualify intent, and drive results
Lead types:
Nurture Leads
Nurture Leads: Region Specific
Nurture Leads: Industry Specific
Marketing-Qualified Leads
Marketing-Qualified Leads: Region Specific
Marketing-Qualified Leads: Industry Specific
Sales-Qualified Leads
Sales-Qualified Leads: Region Specific
Sales-Qualified Leads: Industry Specific
Sales-Qualified Leads: Region/Industry Specific, Double Opt-In
All campaigns include:
1-3 landing pages on LabManager.com
Up to 8 form fields
Promotion of up to 3 sponsor-provided assets
Strategic promotion across digital channels
Leads reviewed and validated before delivery
It’s as easy as…
1. Set your goals and provide your content
2. We’ll build and promote your campaign
3. Receive leads weekly until your goal is met
Lead Generation example gallery
More opportunities to attract new audiences
Digital Summits
Surveys
Webinars
Build something custom
Engaging your audience is just one piece of the puzzle. We will work with you to design a cross-platform, multi-dimensional campaign that hits the mark.