Audience
Align your brand with our extensive network and maximize your reach on a global scale.
Global Reach
Tap into the expansive influence of Lab Manager as we connect with laboratory leaders and buyers across diverse markets. Our focus on top-tier professionals means that your message reaches the audience that matters most – those with the authority to BUY YOUR PRODUCTS.
Don’t settle for anything less than direct access to your ideal audience and the opportunity to secure their business.
2.2 Million
annual website visitors
120,000+
digital audience
contacts we can reach via marketing emails / eNewsletters
40,000*
magazine subscribers
Distribution 40,000* BPA worldwide June 2023 circulation statement, average qualified = 40,000
112,000+
social media
Facebook, LinkedIn, and X (Twitter) combined
83%
of Lab Manager readers hold managerial roles
87%
of Lab Manager readers are directly involved in making purchasing decisions
The average Lab Manager subscriber leads a team of approximately 10 – 12 scientists and researchers
(Frost & Sullivan)
As an expanding force with an ever-growing reach, Lab Manager has evolved into a truly global brand, catering to the requirements of companies and managers operating worldwide.
Audience Snapshot
Field of Study
Organization Type
Job Title
Interests
Industries
- Agricultural Science
- Analytical Testing and Characterization
- Biotechnology
- Cannabis and Hemp
- Chemicals and Chemical Engineering
- Clinical Research and Diagnostics
- Energy Research
- Environmental Science
- Food and Beverage Industry
- Forensic Science
- Materials Science
- Nanotechnology
- Neuroscience
- Pharmaceuticals
- Physics and Engineering
- Water and Wastewater Management
Applications
- Lab Automation
- Data Analysis and Management
- Quality Control and Assurance
- Instrument Calibration and Maintenance
- Sample Preparation Techniques
- Chromatography
- Spectroscopy
- Mass Spectrometry
- Microscopy and Imaging
- Genetics and Genomics
- Proteomics and Metabolomics
- Analytical Chemistry
- Cell and Tissue Culture
- Molecular Biology
- Microbiology
- Analytical Chemistry
Technologies
- Automated Systems and Robotics
- Spectroscopy Instruments
- Chromatography Systems
- Mass Spectrometers
- Cell / Tissue Culture Equipment
- Software and Informatics
- Microscopy and Imaging Systems
- Lab Refrigerators and Freezers
- Incubators and Ovens
- Centrifuges
- Laboratory Balances and Scales
- PCR Systems and DNA Analyzers
- Fume Hoods and Biosafety Cabinets
- Benchtop Tools and Equipment
- Safety Equipment and PPE
- Casework, Furniture, and Infrastructure