Audience

Align your brand with our extensive network and maximize your reach on a global scale.

Global reach

Tap into the expansive influence of Lab Manager as we connect with laboratory leaders and buyers across diverse markets. Our focus on top-tier professionals means that your message reaches the audience that matters most—those with the authority to BUY YOUR PRODUCTS.

Don’t settle for anything less than direct access to your ideal audience and the opportunity to secure their business.

Annual Website Traffic Icon

3.2 Million

annual website pageviews

2.1 Million

annual website sessions

Annual Website Visitors Icon

1.6 Million

annual unique website visitors

129,000+

digital audience

contacts we can reach via marketing emails / eNewsletters

36,000*

magazine subscribers

*20,000 print and 16,000 digital

Speech Bubbles

61,000+

social media

Facebook and LinkedIn combined

83%

of Lab Manager readers hold managerial roles

87%

of Lab Manager readers are directly involved in making purchasing decisions

Outline of Lab Managers

The average Lab Manager subscriber leads a team of approximately 10-12 scientists and researchers

(Frost & Sullivan)

As an expanding force with an ever-growing reach, Lab Manager has evolved into a truly global brand, catering to the requirements of companies and managers operating worldwide.

Audience snapshot

Field of study

Organization type

Job title

Interests

Industries

  • Agricultural Science
  • Analytical Testing and Characterization
  • Biotechnology
  • Cannabis and Hemp
  • Chemicals and Chemical Engineering
  • Clinical Research and Diagnostics
  • Energy Research
  • Environmental Science
  • Food and Beverage Industry
  • Forensic Science
  • Materials Science
  • Nanotechnology
  • Neuroscience
  • Pharmaceuticals
  • Physics and Engineering
  • Water and Wastewater Management

Applications

  • Analytical Chemistry
  • Cell and Tissue Culture
  • Chromatography
  • Data Analysis and Management
  • Genetics and Genomics
  • Instrument Calibration and Maintenance
  • Lab Automation
  • Mass Spectrometry
  • Microbiology
  • Microscopy and Imaging
  • Molecular Biology
  • Proteomics and Metabolomics
  • Quality Control and Assurance
  • Sample Preparation Techniques
  • Spectroscopy

Technologies

  • Automated Systems and Robotics
  • Benchtop Tools and Equipment
  • Casework, Furniture, and Infrastructure
  • Cell / Tissue Culture Equipment
  • Centrifuges
  • Chromatography Systems
  • Fume Hoods and Biosafety Cabinets
  • Incubators and Ovens
  • Laboratory Balances and Scales
  • Lab Refrigerators and Freezers
  • Mass Spectrometers
  • Microscopy and Imaging Systems
  • PCR Systems and DNA Analyzers
  • Safety Equipment and PPE
  • Software and Informatics
  • Spectroscopy Instruments

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