Native Ads + Leads
Tell Your Story!
Native Advertising with Lead Generation
Combine native advertising with lead generation in these impactful packages sure to resonate with our audience of laboratory decision-makers.
Optimized for visibility and conversions, these programs combine custom content for lead generation, a supposrting editorial article, digital landing page, and print teaser with QR code.
Native Ads + Leads Options
Big Picture
This premium program delivers sustained visibility and thought leadership in a dynamic multimedia format, featuring a custom Dynamic Article, Editorial On-Demand Article, Tailored eBook, a Print Teaser, a Video Abstract, and an integrated Drip Email Campaign. Add a Shaping Science video to further emphasize your expertise.
You receive
- Custom content series combining branding, thought leadership, and lead generation
- Series introduction and Editorial On-Demand Article to frame and support the series
- Custom, graphic-rich Dynamic Article developed with Lab Manager science writers to educate the audience on your product solutions through an interactive, highly-engaging multimedia experience
- Custom short video introducing and summarizing the series
- Tailored eBook developed by Lab Manager’s science writing team to round out the topic and generate high quality leads with a custom introduction and your existing content, Lab Manager editorial content, or a blend of both
- Promotion in print with a series teaser and link published in one issue of LM magazine (36,000 subscribers)
- 12-month Drip Email campaign
- 12 months of digital promotion
- Goal of 100 global leads
Tell Your Story (Special Feature)
Perfect for deeper education and brand positioning with a more robust campaign.
You receive
- In-depth custom lead gen article (PDF) highlighting your solutions or expertise, developed collaboratively by our science writing team with the needs of your target audience in mind
- Optimized custom landing page
- Related Editorial On-Demand Article that is search-engine optimized, with your lead gen article lazy-loaded to drive clickthrough
- Placement of a high-visibility 2-page print teaser including the Editorial On-Demand Article and campaign callout with a QR code to your landing page in a print/digital issue of Lab Manager magazine
- Expected promotion period of 6 months
- Goal of 50 global leads
Tell Your Story (Featurette)
A short-form campaign ideal for precisely targeting a niche application or audience segment.
You receive
- Short (1-2 page) lead gen resource custom developed by our team with the needs of your target audience in mind, gated behind a custom landing page
- Editorial On-Demand Article that is search-engine optimized, with your lead gen article lazy-loaded to drive clickthrough
- 1/2 page teaser with a QR code to your landing page in a print/digital issue of Lab Manager magazine
- Expected promotion period of 3 months
- Goal of 25 global leads
Native Ads + Leads example gallery
